Concert Sealed
The Long and Winding Road
The first time I went to Liverpool in a professional capacity was three or four years ago when the British Association of Conference Destinations held its annual conference in the city.
The conference started at lunchtime on the first day amid a frenzy of unparalleled excitement on the part of our hosts from the Mersey Partnership. This was because a few hours earlier the announcement had been made that Liverpool (For further details, see Liverpool venues) had won the bid to be the European City of Culture in 2008.
It was a happy coincidence and the joy remained with our hosts, and indeed the rest of the delegates, all through the conference. It was in many ways similar to the euphoria seen in Glasgow when it won the bid many years earlier. Here was a once proud city that, with the best will in the world, had fallen on harder times in recent years and which had been given a seal of approval for the projects and initiatives it had inaugurated in order to bring about a more positive future. Just as eyebrows had been raised when Glasgow got the go-ahead, there were those who questioned the cultural heritage and pedigree that would make Liverpool a worthy recipient of the accolade.
This criticism, I would suggest, came from people who don’t know the city and who have never bothered to look beneath the social problems reported with alarming regularity by the London press.
The fact is that Liverpool is another example of a UK city that contains fine Victorian buildings which now stand side by side with modern constructions that, give or take one or two howlers, are sympathetic with their surroundings and which make worthy additions to the cityscape. Not only that but in places like the dock area, the existing warehouses and offices have been converted to modern use such as shops, museums, restaurants, bars and other attractions.
To this can be added a good number of modern hotels and other conference and exhibition facilities that make the city a good option for events of all sizes. The completion of the Liverpool Echo Arena next year will give the city yet another important events venue.
As far as transport links are concerned, there are convenient links to the UK motorway network, regular train services to all parts of the country, ferry links from the Isle of Man and Ireland and flights from a variety of European destinations into John Lennon Airport.
Well, that’s not too bad. I managed to get roughly half way through the piece without mentioning The Beatles. Whatever ones feelings about the Fab Four, and I must confess to being a fan, the fact is that their influence is felt and seen in a variety of guises and places around the city. From the more obvious things like The Cavern to the myriad souvenirs available in every shop and souvenir stall, you are left in no doubt that this is where the greatest group the world has ever known came from. It doesn’t matter that they split up 37 years ago, they are still a crucial component of the Liverpool experience.
Now, there is without a doubt an awful lot more to modern Liverpool than the Beatles and the city’s guidebooks naturally draw attention to the excellent galleries, theatres and concert venues that will amuse the visitor. However, the all-pervading influence of John, Paul, George and Ringo is always there lurking in the background.
Not that this is a problem, after all, what is Liverpool doing wrong? There are so many towns and cities up and down the UK, indeed around the world, that would love to have such a hugely identifiable brand at their disposal. As we discovered last month in Manchester which has Man Utd as its world brand, these attractions can’t necessarily help you sign the deal for a prospective event but they can certainly help you hit the ground running when it comes to the selling and marketing process.
In a time when the hotel rooms of many international chains look the same no matter where in the world you are and where one conference meeting room can often look like any other it must surely be in the interest of destinations to talk up the features that differentiate them from their competitors.
The danger of course must be when you talk these things up to the extent that every other aspect of the destination is ignored or, worse still, they create an artificial impression of what the place is actually like.
This doesn’t seem to be a problem in Liverpool (For further details, see Liverpool venues) and it would be wrong to give the impression that everywhere you go in the city you’re going to hear nothing but She Loves You, Hey Jude and Help! blaring out. There is so much more to attract event organisers and their delegates to the city, primarily a rapidly developing events infrastructure that caters well for the needs of most organisers.
As always, the message is that, wherever you run your event, your content has to be superior, it is the main draw to the event. If you get this right then the attractions of the destination will follow and in Liverpool (For further details, see Liverpool venues) you won’t be stuck for ideas.
About the Author
The editor team is for Venues.org, which is the most popular site online for sourcing venues in UK area. The site includes hundreds of venues in event venues and conference venue. Please visit www.venues.org.uk for more details.
Jason Donovan 24 May 07 Bristol concert Sealed With A Kiss!
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MOTORHEAD – Live At Brixton Academy: Complete Concert [93] RARE 1st PRESS SEALED $54.99 |
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FRANK GLAZER Plays American Music LP CONCERT-DISC SEALED $3.00 |
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GENE AMMONS & JAMES MOODY Chicago Concert SEALED 1973 LP $9.99 |
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Le Grand Mechant Zouk-Le Concert CD NEW/SEALED $21.08 |
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Mozart: Opera & Concert Arias – Hendricks EMI SEALED $23.99 |
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HEIFETZ – PIATIGORSKY The Concerts Mozart Turina Lp NM LSC-2957 Stereo Red Seal $7.95 |
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DEEP PURPLE – IN CONCERT WITH LONDON SYMPHONY ORCHESTRA, JAPAN 2CD OBI, SEALED! $54.99 |
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JONAS BROTHERS Concert Experience – NEW SEALED DVD!! $14.95 |
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Luciano Pavarotti – Christmas with Pavarotti – New & Sealed – Music Concert $29.49 |
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PAUL MAURIAT – Sayonara Concert (DVD) *SEALED* $14.99 |
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PAUL MAURIAT – Gold Concert (DVD) *SEALED* $14.99 |
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Sealed FRANCK POURCEL Conducts A DIGITAL CONCERT 1979 LP Never opened Classical $18.00 |
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REFUGEE Refugee / Live In Concert 1974 2 CD (2010) *NEW *SEALED $13.44 |
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THE 3 TENORS CONCERT OF THE CENTURY + BONUS CD SEALED $11.06 |
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JEFF CHANG & JOEY YUNG 新城容我信愛一唱傾情演唱會 LIVE CONCERT 2005 HONG KONG 2 CD SEALED $49.99 |
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CREEDENCE CLEARWATER REVIVAL THE CONCERT SEALED CD LIVE $3.90 |
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Kenny Chesney: Summer in 3D DVD Sealed Great Concert ! $7.00 |
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BEACH BOYS CONCERT NEW SEALED CD JAPANESE IMPORT $15.79 |
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Audio 2CD Concert Gold League of Decency Tommy Dean Party Mix 1996 NEW SEALED $6.11 |
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MAURICE ANDRE “) TROPMPET conceRT ERATO rca FACTORY SEALED $8.99 |
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Kiri Te Kanawa Mozart Concert Arias Sealed London/Decca OS 2661 Mint LP $19.64 |
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SOUNDS OF 85: NEW CONCERT BAND MUSIC FROM KJOS (Promo/Factory Sealed) MINT $3.00 |
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SEALED 1994 Barbra the Concert VHS • Barbra Streisand Live $3.99 |
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vhs video A visit with E.Y. “Yip” Harburg A Musical Life in Concert New Sealed $12.98 |
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DVD ALBERT COLLINS IN CONCERT SEALED $18.90 |
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DVD AMERICA IN CONCERT SEALED $18.90 |
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HAMMELBOE, ROYAL DANISH ORCHESTRA -CONCERT IN THE TIVOLI GARDENS-MERCURY SEALED $50.00 |
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DVD SATRIANI/VAI/JOHNSON G3 – LIVE IN CONCERT SEALED $20.90 |
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DVD THE POLICE SYNCHRONICITY CONCERT SEALED $11.30 |
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The Original Three Tenors Concert DVD. Pavarotti. Sealed copy. $5.99 |
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SIMON & GARFUNKEL “The Concert In Central Park” original STILL SEALED DOUBLE LP $35.00 |
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The Horowitz Concerts 1977/1978 RCA Red Seal $6.99 |
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SATRIANI/VAI/JOHNSON G3 – LIVE IN CONCERT SEALED CD $8.80 |
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FACTORY SEALED Timeless: Live in Concert by Barbra Streisand CD (2 Disc Set) $8.95 |
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Steppenwolf RARE Visual Thing 12×12 Concert – Photo Book (Sealed) 1969 $89.90 |
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Hannah Montana / Miley Cyrus – Best of Both Worlds Concert Japan CD+DVD Sealed $15.99 |
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WHITNEY HOUSTON *** NEW & SEALED *** A SONG FOR YOU LIVE DVD CONCERT REGION FREE $9.33 |
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Iron Butterfly RARE Visual Thing 12×12 Concert – Photo Book (Sealed) 1969 $89.90 |
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Jack Johnson – En Concert Japan DVD Sealed $12.99 |
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SEALED Nelly Furtado / Loose: the Concert CD $5.00 |
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JANE OLIVOR IN CONCERT SEALED $13.99 |
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CLASSIC AID U.N BENEFIT CONCERT ’86, MAAZEL – SEALED LP $8.00 |
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Greg Crowe Live In Concert NEW Sealed VHS Blackwood Quartet Gospel Religious $74.89 |
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Leah Salonga The Broadway Concert Brand NEW DVD SEALED $17.99 |
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Beethoven Piano Concert 4 Rubinstein Red Seal LSC-2848 $4.95 |
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Dan Seals A Portrait VHS Concert Movie $6.65 |
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CARRERAS DOMINGO PAVAROTTI IN CONCERT SEALED LONGBOX USA CD $9.99 |
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GREATEST JAZZ CONCERT IN THE WORLD Self-Titled PABLO SEALED BOX SET $8.00 |
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FRANK SINATRA : THE CONCERT SINATRA (NEW & SEALED CD) $23.96 |
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ZOO (Dong mul won) – In Concert KOREA CD *SEALED* RARE $18.99 |
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Elvis Dixieland Delight $36.97 Elvis was truly inspired by the superb reaction he received in Huntsville, selling out five shows. It’s the only time in his career that he did so many consecutive performances in one City. This live release features concert performances from May 31, 1975 and June 1, 1975 in Huntsville, Alabama. The 2 disc set is packaged in a 5″ digipack and includes a 4-color booklet. Track listing: Disc 1 1. Lo… |
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Memories (3 CD Boxed Set) $29.00 Spanning his career from the ’50s, ’60s, and ’70s, this Memories three-disc collection contains 75 songs and over three hours of music from the King of Rock ‘n’ Roll. Track listing: Disc 1 – The 50′s That’s All Right Baby, Let’s Play House Heartbreak Hotel I Was The One Blue Suede Shoes I Want You, I Need You, I Love You Don’t Be Cruel Hound Dog Any Way You Want Me Love Me Tender Anyplace Is Parad… |
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The Doors Vinyl Box [180 Gram Vinyl] $149.98 The ultimate collectible: a limited edition (12,500 copies worldwide), 7-disc vinyl box covered in faux lizard skin with 12-inch 180-gram HQ vinyl re-issues of the original stereo mixes of the band’s six Morrison-era studio albums, plus a copy of the ’67 debut (“The Doors”) in mono. Includes “The Doors”, “Strange Days”, “Waiting For The Sun”, “The Soft Parade”, “Morrison Hotel”, and “LA Woman”…. |
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Herve Leger Perfumed Bath and Shower Gel 6.7 0z 200 ml New in Retial Box (Sealed) $45.00 Elegance and sophistication at its finest, Herve Leger by the design house of Herve Leger was created in 1999. A classic oriental, floral aroma that is beautifully refined fragrance. Herve Leger bursts with a concert of jasmine, sandalwood and heliotrope. Style, and grace, Herve Leger is an exotic classic aroma for the evening…. |