Echo Bridge
Knitted underwear industry is full of hope
Underwear consumption growth is an important indicator of improving living standards is one. 20 years of reform and opening up, China’s knitted underwear industry has undergone profound changes in the scale of production, variety development, quality grades is growing and improving, in the promotion of domestic apparel consumption, and to meet international market demand have made the more remarkable achievements.
Unprecedented prosperity in the market
Sub-single jersey knitted underwear
Three types of cotton and flannel, specific species include cotton sweaters trousers, shirts, vests, shorts, underwear and fabric and so on the whole molding. 2002 above-scale enterprises produced 4.26 billion yuan underwear. According to China Knitting Industry Association survey statistics, the whole society for more than nine billion underwear. Only above-scale diameter, from 1983 to 2002 for 20 years, China’s output increased 3.5 times knitted underwear.
In recent years, the domestic underwear market, unprecedented prosperity, from the triple warm air layer, soft cotton, high count yarn, silk, wool-like, Fang Ma, modified hemp, wool underwear, silk underwear, as well as milk, colored cotton, tencel , fine denier polypropylene underwear, thermal underwear flakes class to the rise of the last two years of soybean protein fiber underwear, adjust the shape underwear, Underwear Dengjun continuing to guide consumption, and some also generate hot, sensational effect. A variety of health-care type, functional knitted underwear dazzling growth in the market. Underwear textile and garment market in recent years, most consumer concern category (large type products) is one.
According to the National Business Information Center, since 1999, large-scale retail shopping centers nationwide average annual sales growth in knitwear category in excess of 12%. 2001, underwear increase of 23.3% in 2002 increased 12.8%. Underwear export volumes and export of China’s annual growth in excess of 10%. In 2002 China’s export knitted underwear (including men’s, women’s underwear) to reach 3.19 billion, up 23.3%; the amount of 1.55 billion U.S. dollars, an increase of 31.2%.
Knitted underwear industry over the last century, industrial restructuring since the 90′s, there have been boom phenomenon, emerged three guns, that is, hair, love Emperor, copper, cattle, AB, Hailin, as represented by the heads of state with the domestic and international market competitiveness high brand and business, products, concentration of high product quality is better. 3 guns, BRIDGE, that is made overseas brands such as registration, awareness be increased gradually.
Questions remain
Although some of our knitting enterprises in product development, product standards, etc. reached the international advanced level in some areas, but the whole industry look at the overall level is still low, the product grade uneven levels differ greatly. China knitwear with the international advanced level in terms of materials, design, or marketing, brand awareness aspect, there is a wide gap between restricting the development of the whole industry. Such as fabric, raw materials innovations is not enough; product comfort, environmental protection has yet to be improved; design styles and specifications not meet the international trend; marketing small, the market order should be further improved and enhanced; brand recognition and popularity are not high.
China’s Guangdong, Fujian, Zhejiang and other places a number of knitting enterprise in processing, sample processing, processing of international brand-name underwear, etc. (many foreign brands in China’s processing), production volume, quality meet customer requirements. However, marketing and design of the more backward, have affected the international competitiveness of China’s own brand.
Accession to the WTO, the textile industry, as China’s exports competitive, market access, a high degree of integration into the industry trend of economic globalization. As the world’s largest textile and apparel producers, exporting countries. China’s textile industry have a large advantage of labor resources, coupled with a relatively mature processing and manufacturing base, which are for the textile enterprises to participate in international competition has provided favorable conditions.
Underwear and other textiles, like, there will be a stable and predictable environment for trade policy, which will be new opportunities for development of the industry. First, the textile trade is being shifted from the bilateral framework of the multilateral system, WTO member states will be phased out between the knitted import quotas, free trade will gradually replace the trade barriers, which have a certain competitive advantage of China’s underwear industry, will undoubtedly lead to a steady expansion of exports; the other hand, foreign capital and knitwear will be entering the Chinese market to more competition, the global with the industry, new ideas, new information, new design, will lead to increase the overall level of domestic knitting enterprises.
Domestic and international markets will be the quality of knitwear and environmental protection, higher demands. Weak companies will be more difficult, a group of products, brands and market advantages of the underwear enterprises will be in the new competitive environment in a relatively advantageous position. This grasp of the business market and product development and set higher requirements.
Development of the industry
“15″ period is the underwear industry, to deepen the industrial structure adjustment, and build new strengths to adapt to new market environment, and comprehensively improve the competitiveness of a critical period. Underwear industry should adhere to the overall goal to take a new road to industrialization and the requirements for guidance, give full play to the role of science and technology are primary productive forces, increase technical innovation and technology delivery, using new materials, new processes, new technology, develop new products, improve product grade and added value, focusing on supporting a number of significant competitive advantage in domestic and foreign markets brand, to promote the implementation of brand strategy to comprehensively upgrade the comprehensive strength of the industry.
At the same time, China should attach importance to establish the knitting industry underwear industry in the domestic market advantages (not only the quantity but also quality and brand), with particular attention to high-end market to compete with foreign brands. To the international advanced level as the goal, product-oriented, promoting marketing and brand strategy.
Comfort is the eternal theme of underwear, green environmental protection, functional, decorative, and is to meet a variety of consumer groups, the consumption structure of the development. Full use of all natural fibers (cotton-based, including wool, hemp, silk), modified natural fibers, while making full use of the new fiber, especially in differentiated fibers develop comfort, functionality and other features of underwear products are an inevitable trend for future product development.
The 21st century, the underwear is a promising industry. Underwear consumption both in quantity (including the rural market), or the export will continue to grow steadily. With economic growth, social progress, people’s underwear demands not only focus on quality, style, and the pursuit of fashion, branding, personalization. Underwear market has huge potential and broad prospects, underwear industry, long way to go.
Into the 21st century, the economic situation steadily knitting industry has achieved over the past 20 years, the best result, the country’s total output value of enterprises above designated size knitting in 1992 to 30.95 billion yuan from the increased in 2001 to 67.12 billion yuan, increased 1.16-fold. Product sales revenue increased to 61.48 billion yuan from 25.89 billion yuan, 1.37 times increase in 10 years.
Along with improving people’s lives, underwear sales growth will be more than 15%, the market has great potential. Underwear consumption growth is an important indicator of improving living standards is one. 20 years of reform and opening up, China’s knitted underwear industry has undergone profound changes in the scale of production, variety development, quality grades is growing and improving, in the promotion of domestic apparel consumption, and to meet international market demand have made the more remarkable achievements.
About the Author
I am a professional editor from
China Product
, and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
cotton corduroy
,
lycra cotton fabric
welcome to visit!
The Sensei movie, Official trailer, Echo Bridge Entertainment, release date, March 9, 2010
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